Package Design - D.I.Y. Popcorn

Development of a consumer-oriented package design & corresponding product story for the DIY snack "POP it yourself" popcorn - "the secret ingredient is always happiness" Target group definition. product development. package design Designschule München 2017

Generation of brand story and slogan 
"Whether it's a sleep-over, birthday party, creative get-together, a cuddly movie night or the warming up for the perfect party night out – with PIY popcorn it only gets better. Because ... the secret ingredient is always happiness"
Experimentation and development of final design

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